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Cultural tourism behaviour and preferences among the live‐performing arts audience: an application of the univorous–omnivorous framework

Identifieur interne : 000E82 ( Main/Exploration ); précédent : 000E81; suivant : 000E83

Cultural tourism behaviour and preferences among the live‐performing arts audience: an application of the univorous–omnivorous framework

Auteurs : Carla Barbieri [États-Unis] ; Edward Mahoney [États-Unis]

Source :

RBID : ISTEX:CCA2ECBA44A1BA70F7793DC62AEEFDB39488AAE1

English descriptors

Abstract

This study uses the omnivorous–univorous theoretical framework of the arts marketing studies to identify relationships between the live‐performing arts and cultural tourism behaviours and preferences. Patrons of a major performing arts centre were segmented in three groups — sporadic, univores and omnivores — and examined regarding their cultural tourism behaviours and preferences. Statistical analysis revealed significant differences among groups in terms of demographic characteristics, art and culture consumption and cultural tourism behaviour and preferences. Study results add to the body of knowledge of tourism, suggesting that the culture omnivorous consumption behaviour reported in art marketing studies is also relevant to cultural tourism. Results suggest the existence of omnivorous cultural tourists seeking a wide variety of cultural products and experiences. The identification of a group of individuals with little interest and consumption of culture, including cultural travel destinations, also emerges from this study. Copyright © 2009 John Wiley & Sons, Ltd.

Url:
DOI: 10.1002/jtr.767


Affiliations:


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Le document en format XML

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